Posts Tagged commercial

Jul
21

Brilliant Japanese coffee commercials

Posted by on Monday, 21 July, 2008

The best commercials on Japanese TV recently are the coffee commercials, in my opinion (that is, if you don’t include the Softbank commercials, of course, since they are in a class by themselves)

Lately, two coffee brands stand out; JT Roots and Georgia. 

Here’s my current favorite JT Roots commercial:

I don’t think I need to explain or translate anything, it speaks for itself. Brilliant, poignant, true, and touching!

Georgia coffee have also made some great commercials lately. Unfortunately I cannot find my favorite Georgia coffee commercial on Youtube, so I have to post my second favorite:

(To summarize in English if you didn’t get it – the guy drinking the coffee gets so into it that he dreams about singing a song dedicated to the coffee, only he’s actually singing out loud and his colleague wakes him up saying “that’s a great song!”)

My favorite is the one where the guy fantasizes about meeting his grandmother. You can find it on the Georgia website here: http://www.georgia.jp/info/cm/heaven/

Jul
17

Kiefer Sutherland digs Calorie Mate

Posted by on Monday, 17 July, 2006

Japan is infamous for paying big bucks for Hollywood stars to come over here and participate in various commercials, ranging from consumer loans (Beckhams), coffee (Tiger Woods et al), cars (everyone) and diet supplements (Kiefer Sutherland). I don’t really know why this type of advertising is so successful here; I guess regular people love to identify with celebrities and if they can eat/drink/do something which a big shot superstar also endorses (albeit only in a commercial) they will happily use it.

These Calorie Mate commercials with Kiefer Sutherland in his Jack Bauer role (24) are a bit old, but they are so hilarious. Thanks to Tokyo TImes for reminding me of them.

Jack struggles through a packed women-only train in rush hour:

Jack politely refusing a souvenir from his partner during a chase:

Jack has some trouble with a loaned vehicle during a pursuit: