The best commercials on Japanese TV recently are the coffee commercials, in my opinion (that is, if you don’t include the Softbank commercials, of course, since they are in a class by themselves)
Lately, two coffee brands stand out; JT Roots and Georgia.
Here’s my current favorite JT Roots commercial:
I don’t think I need to explain or translate anything, it speaks for itself. Brilliant, poignant, true, and touching!
Georgia coffee have also made some great commercials lately. Unfortunately I cannot find my favorite Georgia coffee commercial on Youtube, so I have to post my second favorite:
(To summarize in English if you didn’t get it – the guy drinking the coffee gets so into it that he dreams about singing a song dedicated to the coffee, only he’s actually singing out loud and his colleague wakes him up saying “that’s a great song!”)
My favorite is the one where the guy fantasizes about meeting his grandmother. You can find it on the Georgia website here: http://www.georgia.jp/info/cm/heaven/