Japan is infamous for paying big bucks for Hollywood stars to come over here and participate in various commercials, ranging from consumer loans (Beckhams), coffee (Tiger Woods et al), cars (everyone) and diet supplements (Kiefer Sutherland). I don’t really know why this type of advertising is so successful here; I guess regular people love to identify with celebrities and if they can eat/drink/do something which a big shot superstar also endorses (albeit only in a commercial) they will happily use it.
These Calorie Mate commercials with Kiefer Sutherland in his Jack Bauer role (24) are a bit old, but they are so hilarious. Thanks to Tokyo TImes for reminding me of them.
Jack struggles through a packed women-only train in rush hour:
Jack politely refusing a souvenir from his partner during a chase:
Jack has some trouble with a loaned vehicle during a pursuit: