Countdown to H&M in Tokyo
Many Swedes, like myself, have a special love-hate relationship with the likes of H&M and IKEA – publicly we might say that we despise them for being providers of cheap crappy goods and marching towards world expansion in an imperialistic manner. Privately, however, we all shop (or have shopped) furniture at IKEA, praising them for their low prices and relatively good quality, and we secretly buy lots of basic wear at H&M because of their equally low prices and decent quality.
So, it is actually with excitement that I note that it’s just two weeks until H&M open their first store ever in Japan, in Ginza’s exclusive shopping district in central Tokyo. Opening date is set to September 13 when the new “GINZA gCUBE” opens up – the “g” apparently stands for “good” as in “good food,” “good life,” and “good fashion.” (Although, I suspect that originally the “g” stands for “gas” as the building is owned by Tokyo Gas Company)
You can see the exact location of the building here: