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Brilliant Japanese coffee commercials

This entry was posted by on Monday, 21 July, 2008 at

The best commercials on Japanese TV recently are the coffee commercials, in my opinion (that is, if you don’t include the Softbank commercials, of course, since they are in a class by themselves)

Lately, two coffee brands stand out; JT Roots and Georgia. 

Here’s my current favorite JT Roots commercial:

I don’t think I need to explain or translate anything, it speaks for itself. Brilliant, poignant, true, and touching!

Georgia coffee have also made some great commercials lately. Unfortunately I cannot find my favorite Georgia coffee commercial on Youtube, so I have to post my second favorite:

(To summarize in English if you didn’t get it – the guy drinking the coffee gets so into it that he dreams about singing a song dedicated to the coffee, only he’s actually singing out loud and his colleague wakes him up saying “that’s a great song!”)

My favorite is the one where the guy fantasizes about meeting his grandmother. You can find it on the Georgia website here: http://www.georgia.jp/info/cm/heaven/

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