AIC changes name to…what?
One of the biggest consumer loan companies in Japan, AIC (pronounced ‘aiku’) which is partially owned by Citibank, recently changed its name to DICF. Oh well you say, what’s so interesting about that? Well, DICF is pronounced ‘dikku’ – which would be the japanese pronunciation of dick as well.
Great naming there, Citibank!
I almost choked on my coffee when I saw the TV ad featuring well known model Aki Higashihara exclaiming:
– Aiku is now called Dikku!