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Aug
31

Toyota launches Lexus in Japan

This entry was posted by on Wednesday, 31 August, 2005 at

Toyota Motor Corporation introduced its top-of-the-line luxury Lexus brand cars on Tuesday across Japan after their successful launch in more than 60 countries.

Opening over 140 showrooms at once (another 40 are already planned), especially designed for the Lexus, it is anticipated to intensify the competition in the luxury car segment, previously dominated by imported brands like BMW and Mercedes Benz.

The product lineup will initially consist of the GS, SC and IS models, with the LS model to be available from next summer.

Lexus SC 430

3 Responses to “Toyota launches Lexus in Japan”

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