Home > Japan, Tech > iPhone losing market share in Japan

iPhone losing market share in Japan

This entry was posted by on Monday, 15 November, 2010 at

For someone working in the mobile phone industry (oh wait, that’s not the hip way to call it anymore – we’re in the Information Communication Technology industry) it seems I’ve not kept up with trends here in Japan lately. I was under the impression that Softbank, with their exclusive distribution deal with Apple, had the Smartphone market at its knees in a permanent submissive state. I thought that the iPhone 4 was the almighty ruler of the high end cellphone market in Japan ever since it’s launch earlier this year.

While reports like Android Sales Overtake iPhone in the US and …Android Revenue Eclipses iPhone have drifted before my eyes when browsing the tech writers throughout the Internet, I was thinking that here Japan, there were basically only three Smartphones available, and iPhone was the undoubted king of the hill.

Yes, indeed it was so, back when that above statement was true (iPhone, Blackberry & Xperia), but as you can see from Japanese mobile phone traffic data presented by Trend Research last week: already when Sony-Ericsson’s Xperia was launched by Docomo in the Spring, the iPhone’s dominance started to crumble. The text is all in Japanese I’m afraid, but I’ll give you a breakdown of what the graphs represent:

The first graph shows total Pageviews by operator (regardless of device) – Pink is NTT Docomo, yellow is au, and blue is Softbank. Docomo is the overall leader with au and Softbank fighting for second place.

The second graph shows pageviews by devices classified as smartphones. It’s interesting to note the data in April, June-July, and September of this year in particular. Q: What happened in April, that made Docomo gain that much on Softbank? A: Xperia launched. Q: What happened in June/July? A: iPhone 4 launched. Q: What about October? A: First Android phone from au (by Sharp) and Samsung Galaxy (by Docomo) were launched.

Now, the interesting part is looking at Softbank in this case. They have been losing quite a lot of their initial market share in this high end space. The iPhone has also been their only Smartphone and simply been an “Apple Distributor” for a long time, to put it bluntly. Looking at the latest product roadmap from Softbank gives a completely different, much more interesting, picture:

Softbank Smartphone Lineup (This is of course a dynamic page, so the text I write here describes the situation as of today, November 15)

Note that the iPhone is not even mentioned on the “Softbank Smartphone” lineup page. (It still has a very prominent position above all other phone types on the main product page, of course.) They now have six models (some are not launched yet, though) and all are Android! There are two Sharps, one HTC, one Dell (!) and then two which I haven’t identified the manufacturer of yet (mind you, I haven’t put so much effort into it).

au as a comparison also have six models out of which all except one is Android (last one in Windows).

Docomo have 11 models (including the Galaxy Tab from Samsung) where all but three are Android (I could be wrong here, their web page is not that clear).

All in all, what is my point? Well, it’s going to be an interesting Smartphone market here in Japan going forward – much more than I expected, as there is no one single dominant player right now. Although the elephant in the room is now Google, with an ever gaining share of the Smartphones’ OS here. Looking forward to follow how the market develops!

283 Responses to “iPhone losing market share in Japan”

  1. This is a smart blog. I mean it. You have so much knowledge about this issue, and so much passion. You also know how to make people rally behind it, obviously from the responses

  2. Moncler Jackets For Women Outlet As more people turn to

    massage for stress relief, Moncler Jackets For Women Outlet relaxation, improving their

    health, and managing injury, Moncler Jackets Men Salethe demand for licensed massage

    professionals is on the rise.

  3. In front of a camera or on stage, you are that character, and nothing else. Everything else just disappears till the time you are that character.

  4. “The fake Oakleys okbuyshopping.com This December, bigmouth/Blackcomb was the best abode in arctic America to analysis the new awning. afterwards endless architecture modifications, acreage analysising and apprehension

  5. ZSZZYSKDLZ I like it very much!

  6. C7YCOIXDST RJUB0VM5NN Welcome to Oakley Sunglasses Outlet Store Online Hut to buy cool Cheap Oakley Sunglasses. We Cheap Oakley Flak Jacket, Cheap Oakley Frogskins, Cheap Oakley Fuel Cell, Cheap Oakley Gascan, Cheap Oakley Goggles, Cheap Oakley Holbrook, Cheap Oakley Hot Sale 2011, Cheap Oakley Jacket, Cheap Oakley Jawbone, Cheap Oakley Juliet, Cheap Oakley Jupiter, Cheap Oakley Livestrong, Cheap Oakley M Frame, Cheap Oakley Monster Dog, Cheap Oakley New Releases, Cheap Oakley Oil Rig, Cheap Oakley Polarized and Cheap Oakley Radar at the lowest price when compared with other peer products. All of cheap Oakley Sunglasses Sale are of the best quality and sold at wholesale price. Take action now and put them in your shopping cart to save more.

  7. Fake Oakleys Sunglasses now have been recognized as one of the most coveted. we always offer excellent quality and best fake Oakley sunglasses for sale,fake Oakley sunglasses, Buy Fake Oakleys Free Shipping with BEST PRICES up to 70% OFF。 But referring to the original one, the price is very high, some of us can not afford it, so best cheap replica oakleys is a good choice. We have been in fake Fake Oakleys wholesale for 3 years。Fake Oakley Sunglasses not only wear sunglasses to block the harmful rays, while in the windy weather, it can prevent dust entering the eyes, can be said that our eyes sunglasses is the best haven.

  8. [url=http://www.cheapoakleysbuy.com]Fake Oakleys[/url] Oakley Special Edition are a style of sunglasses, especially for skiing, surfing, jogging, etc. From the drawings, artists’ charities, sports and inspires the performance of athletes. fake oakleys The best visual world makes Oakley Special Edition become the most popular among these athletes.

  9. I like to wear the beutiful clothes.I like to shop them from the Abercrombie Outlet store online.If you love the beautiful bags,then I think you must love the coach factory outlet becuase there are so many beautiful bags in coach factory outlet.

  10. Oakley, Inc. today announced the release of [url=htttp://www.foakleys4us.com]fake oakleys[/url],Oakley customer support Manager, Heather Bissell traveled to Atlanta, GA, January 8-14 to kick-off the 2012 OneSight Clinics.fake oakleys Heather met up possessing a team of 40 educated volunteers and physicians from throughout North America who all arrived jointly to provide an ideal offer required eyesight treatment and eyewear to Atlanta-area students

  11. I like doing sports in this year.The cycling jerseys are breathable and lightweight for people to wear in 2012.When you want to dress yourself up,just go to true religion outlet to order true religion jeans outlet.

  12. That you, my buddy, steel! Properly, I found i always possess researched all the spots, you won’t realize its. It is an excellent site.

  13. KateMoss supermodel fashion is Women longchamp bag a circle the benchmark character, is also a lot of female star scrambling to imitate. Before longchamp cheap online KateMoss supermodel and quietly Muse Longchamp cooperation KateMossforLongchamp series work, recently, KateMoss supermodel again and Longchamp Longchamp Bags Outlets cooperation, for KateMossforLongchamp series added new product.

  14. cheap nfl jerseys
    nfl jerseys

  15. “The [url=http://www.okbuyshopping.com]fake Oakleys [/url] okbuyshopping.com Heres where it is going ,fake Oakleys outrageous: The lenses are optimized with Cheap Oakley Sunglasses 005 gray frame blue lens Hydrophobic coating,fake Oakleys a lasting shield against water sheens along with a smudge-resistant barrier against skin oils and lotions.if you interest to buy the any brand cheap sunglasses such as fake carrera sunglasses, fake ray bans, fake tom ford sunglasses,etc. Please enjoy our fake oakley sunglasses site.”

  16. Regardless of the face of the new force in the star or nobility, it can make people close to life without losing the identity comfortable with, especially for leisure travel time. Whether in Hollywood or New York high society, TOD’S is represented by the top and comfortable shoes and the most simple but classic bag.

  17. The Mobile phone is so good.Our company supply all kind of replica oakleys, Oakley sunglasses now has been recognized as one of the most coveted. They are famous for exceptional top quality technologies and a innovative range of sunglasses. But referring to the original one, the price is very high, some of us can not afford it, so fake Oakley sunglasses are you the best choice. We have been in knock off oakley sunglasses wholesale for 6 years, we always offer excellent quality and cheapest oakley sunglasses. Compare to original one, all the fake Oakleys have the same amazing style and quality as original, so there is a big market for our cheap oakley sunglasses. fake Oakleys are the best seller in our factory. If u want to make your life more colorful, cheap replica oakley sunglasses are your best choice. in our company, sale all kind of brand sunglasses, the (brand) sunglasses AAA is the best sunglasses. Basically with quality goods almost, and you can get them in discounted, all cheap oakleys, oakley replica, discount oakleys, fake oakleys sale are hight quality, free shipping if you order over $100. Please enjoy our replica oakley sunglasses site.

  18. It is a dream to own a pair of Christian Louboutin Pumps for the women all over the world. Now the christian louboutin outlet can make your dream come true, welcome to have an order here.

  19. It will be interested in you:discount christian louboutin shoes

  20. Fake Oakley sunglasses blend fashion and technology perfectly

  21. Directly from factory oakley sunglasses designed exclusively for women, where fashion meets function cheap oakley sunglasses and save 55% off.

  22. Supermodel Julia Frauche to bring a male model Luca, Cheap Ray Ban

    Sunglasses interpretation of the 2012 Ray Ban

    Polarized Gucci glasses, a large advertising photographer David Ray Ban Caravans Zhang Jing. Either frame or lenses, and workmanship are very compact, a glasses will make

    your charm Ray Ban Daddy O

  23. The polo is clssic of the clssic, every fashion man need a Ralph Lauren Big Pony Polo in the wardrobe, own one in our ralph lauren polo outlet online store, you will be the focus in the crowd.

  24. The summer sun is extremely intense, Oakley Sunglasses On Sale How to protect eyes from infringement the same time, but also outstanding fashion? Sunglasses is definitely your best choice! Oakley Polarized Sunglasses the oakley launch of the new sun glasses,Whether you prefer style, Oakley Sport Sunglasses Can suitable for different with need. Oakley Monster Dog Sunglasses

  25. I really love your post here! Thank you for sharing!

  26. “The [url=http://www.okbuyshopping.com]fake Oakleys [/url] okbuyshopping.com Oakley is ordinarily a institution built on authenticity, and we do not consider kindly to people people that seek out to ,fake Oakleys undermine that tenant by making and/or providing counterfeit Oakley merchandise.

  27. I am happy to find this post very useful for me,New york yankees hats as it contains lot of information Nice,mlb hats nz and thanks for sharing this info with us.Good Luck!

  28. The swarovski necklaces is also your best choice to give the gift to your friends, it can be as a birthday gift, of course, you can send your favorite girl on Valentine’s Day. The beauty of women is certainly not refuse the dazzling brilliance of Swarovski crystal, so use this as a gift you can get the goodwill of the girl you love.

  29. There are many people who are dying to buy a beanie hat but do not have enough time to go the market just to buy a hat. Thus, the best place for them is the Internet as there are many websites which are selling various types of beanie hats.

    nba snapbacks http://www.esnapbacks.net/cheap-nba-snapbacks-c-175.html
    cheap nfl snapback hats link: http://www.snapbackswholesale.net/nfl-c-9.html

  30. More than a decade, “Assassin” sequence of soccer shoes has ordinarily been an unprecedented innovation and responsibility.Nike Air max The cutting-edge systems hold on to provide a lighter, much more comfortable, much more agile response
    football shoes. Today, the brand new technology of “Assassin” for the 2012-2013 period of your time
    will most likely be the conventional performance of revolutionary upgrade to some higher level. pursuing the conventional transformation,air max 2011 it has explosive speed.The believed of
    “Assassin”, you will think inside the ball boots consists of DNA – innovation and fashion. producer
    new Vapor8 in comfort, touch and grip the best inside the find feel. The eye-catching new styles use
    vivid mango color jointly using the brand new visual symbolic representation inside the heel, and
    highlight the big difference inside the pitch. The redesigned uppers much more fit and comfortable,
    even although firmly locking the foot to keep away from unnecessary movement. Nike’s AnatomicLast
    systems additional sustenance and stability of shoes.air max 2012 much more straightforward and gentle
    heel stabilization plan will most likely be comfortable, fit the sensation of upgrading in the direction of the extreme.

  31. The role of eye safety and clinical treatment of Ray Ban Polarized Sunglasses disease, the children with strabismus, refractive errors caused by and associated with headache refractive errors in patients with wearing Ray Ban Warrior Sunglasses can be treated. Frames function, in addition to the wear of the lens supporting Cheap Ray Ban Sunglasses to play a supporting role in the human eye, Ray Ban Junior Sunglasses also has beauty, decorative

  32. Cependant,[b][url=http://www.frsacamainlouisvuitton.com/louis-vuitton-homme-lv-15.html]Louis Vuitton Homme[/url][/b] lorsque [b][url=http://www.frsacamainlouisvuitton.com/echarpe-louis-vuitton-lv-14.html]Echarpe Louis Vuitton[/url][/b] j’ai de nouveau en position debout en face de ce sac, [b][url=http://www.frsacamainlouisvuitton.com/portefeuille-louis-vuitton-lv-19.html]Portefeuille Louis Vuitton[/url][/b] mais tout à coup trouvé qu’il est, mais un sac de nouveau, bien pas si belle que je l’imaginais.Cependant,[b][url=http://www.frsacamainlouisvuitton.com/ceinture-louis-vuitton-lv-12.html]Ceinture Louis Vuitton[/url][/b] lorsque j’ai de nouveau en position debout en face de ce sac, mais tout à coup trouvé qu’il [b][url=http://www.frsacamainlouisvuitton.com/]Sac A Main Louis Vuitton[/url][/b] est, mais un sac de nouveau, bien pas si belle que je l’imaginais.

  33. est, mais un sac de nouveau, bien pas si belle que je l’imaginais.

  34. http://www.sunglasseshut.us/The sun glasses is the best weapon against ultraviolet ray. The light of dazzling through your eye damage, the sun glasses can reduce the damage of intense sunshine eyes, dazzling light can cause headaches, the sun glasses will have 95 ~ 100 filtering effect. [url=http://www.sunglasseshut.us/]oakley women sunglasses[/url]
    Sunglass is a kind of to prevent sunlight intense stimulation to the human eye damage caused by the eyesight health supplies, oakley sunglass as people to raise the level of material culture, sunglasses and beauty or reflect personal style as a special act the role ofing is tasted. Sunglasses to press utility can generally be divided into the mirror, light color sunglasses and special purpose sunglasses three categories. oakley sunglasses discount

  35. Three Oakley employees, Erick Poston, Dane Howell and Juliana Williams, cheap ray bans experienced the privilege of traveling to Washington, D.C. to formally start the college counseling plan at Ft. Belvoir and go to the AFF 8th yearly Congressional Gala in which the plan was announced. Held on the Ronald Reagan making in downtown D.C. on March 27, the AFF Gala was a excellent probability to show help for our army households and obtain publicity for Infinite Hero Foundations

  36. Where is the best place for young people to shop cheap and high quality clothes.The answer no doubt to be the abercrombie and fitch outlet abercrombie and fitch outlet store.When you see abercrombie fitch outlet abercrombie fitch outlet store at the first sight,you may love it.We think abercrombie & fitch outlet will be your first choice when you want to shop online.I love abercrombie fitch outlet too.

  37. as a cell cellular phone, to substantial enough to cart businlouis vuitton sito ufficiale

  38. The blog was absolutely fantastic! Lots of great information and inspiration, both of which we all need!

  39. Thank you very much. I am wonderring if i can share your article in the bookmarks of society,Then more friends can talk about this problem

  40. It was very informative and I also digg the way you write!I love your article, and I am deeply attracted by your idea and sense among your words.Please keep us up to date like this.

  41. every title is very nice and very fatastic concept. Thanks for sharing the information.

  42. Oakley Frogskins fashion sport sunglasses. As a sports brand, the Frogskins fashion sports sunglasses dominant international status in addition to a sleek beautiful look. Its main products include ski goggles, motocross goggles, golf series, leisure series and special series of five major categories, in addition to cloth cap, T-shirts, handbags, fake oakleys and other peripheral products. Due to the the PLUTONITE material Frogskins fashion and sports sunglasses lenses used in manufacturing, in addition to the 100% barrier to UV and harmful blue light on the vision, clarity beyond the U.S. ANSI industrial standards. In addition, the anti-collision function tested using 12 mm caliber shotgun. The different colors have different reflection coating, can be sent 7% to 96% of light, with different needs. The Frogskins fashion sports sunglasses to further explore the degree of the sunglasses market, cheap oakleys degree lens will be of high quality sports frames with their own developed shatterproof to draw PrescriptProgram2001 series except in accordance with the facial tailor-made for a long time to maintain comfort-givers and better protect the The binocular security role, but also because of the need to replace sunglasses.

  43. Welcome to visit our store to see Cheap Oakley Sunglasses, All products are saving 50% from Oakley Sunglasses at this time, And there are have various style of Oakley Sunglasses Discount for you information.

  44. The Nike LunarEclipse+ might look old school but they’re definitely new school and ready for your active lifestyle. The nike lunar shoes is considered Design for high performance and low environmental impact for traction and durability.

  45. At the Coach Outlet Online Store, quality products and satisfying service are provided;High safety and prompt delivery is guaranteed. No one can deny the shopping at the Coach Factory Outlet is satisfactory. For the low prices and good quality. coach outlet handbags You can not just save your cash but also your time inside a convenient way to obtain the exact same bags product and do not be concerned the shippment of one’s products. lyj

  46. The life of people, always has to avoid ups. Not always such as sun dongsheng, also won’t always was painful. Repeated a float a heavy, to a person, it is tested. Therefore, float on it, and don’t have to pride; Under the sink in, don’t need more pessimistic. Must be blunt, modest attitude, optimistic and enterprising, forward.

  47. Unquestionably believe that which you whispered. Your favorite justification appeared to be on the web the easiest thing to be aware of.

  48. Fake oakley sunglasses is made of the most trendy style. Cheap oakley sunglasses carryies on the complete
    explanatory notes that are comfort, fit, function, duarablity and practicality.
    fake oakleys make every effort to give the wearers surprise and comfort and enjoyment. cheap oakleys must become your favourite in the future.With high-tech element and exquisite craft, Oakley has become people’s perfect luxury eye wears. oakley sunglasses is
    one of the largest brands in sunglasses and has a variety of products which appeal across the board to many kinds of people. Wearing a pair of replica oakley sunglasses will certainly show your unique style.


  1. sunglasses tom ford women