Home > Japan, Tech > iPhone losing market share in Japan

iPhone losing market share in Japan

This entry was posted by on Monday, 15 November, 2010 at

For someone working in the mobile phone industry (oh wait, that’s not the hip way to call it anymore – we’re in the Information Communication Technology industry) it seems I’ve not kept up with trends here in Japan lately. I was under the impression that Softbank, with their exclusive distribution deal with Apple, had the Smartphone market at its knees in a permanent submissive state. I thought that the iPhone 4 was the almighty ruler of the high end cellphone market in Japan ever since it’s launch earlier this year.

While reports like Android Sales Overtake iPhone in the US and …Android Revenue Eclipses iPhone have drifted before my eyes when browsing the tech writers throughout the Internet, I was thinking that here Japan, there were basically only three Smartphones available, and iPhone was the undoubted king of the hill.

Yes, indeed it was so, back when that above statement was true (iPhone, Blackberry & Xperia), but as you can see from Japanese mobile phone traffic data presented by Trend Research last week: already when Sony-Ericsson’s Xperia was launched by Docomo in the Spring, the iPhone’s dominance started to crumble. The text is all in Japanese I’m afraid, but I’ll give you a breakdown of what the graphs represent:

The first graph shows total Pageviews by operator (regardless of device) – Pink is NTT Docomo, yellow is au, and blue is Softbank. Docomo is the overall leader with au and Softbank fighting for second place.

The second graph shows pageviews by devices classified as smartphones. It’s interesting to note the data in April, June-July, and September of this year in particular. Q: What happened in April, that made Docomo gain that much on Softbank? A: Xperia launched. Q: What happened in June/July? A: iPhone 4 launched. Q: What about October? A: First Android phone from au (by Sharp) and Samsung Galaxy (by Docomo) were launched.

Now, the interesting part is looking at Softbank in this case. They have been losing quite a lot of their initial market share in this high end space. The iPhone has also been their only Smartphone and simply been an “Apple Distributor” for a long time, to put it bluntly. Looking at the latest product roadmap from Softbank gives a completely different, much more interesting, picture:

Softbank Smartphone Lineup (This is of course a dynamic page, so the text I write here describes the situation as of today, November 15)

Note that the iPhone is not even mentioned on the “Softbank Smartphone” lineup page. (It still has a very prominent position above all other phone types on the main product page, of course.) They now have six models (some are not launched yet, though) and all are Android! There are two Sharps, one HTC, one Dell (!) and then two which I haven’t identified the manufacturer of yet (mind you, I haven’t put so much effort into it).

au as a comparison also have six models out of which all except one is Android (last one in Windows).

Docomo have 11 models (including the Galaxy Tab from Samsung) where all but three are Android (I could be wrong here, their web page is not that clear).

All in all, what is my point? Well, it’s going to be an interesting Smartphone market here in Japan going forward – much more than I expected, as there is no one single dominant player right now. Although the elephant in the room is now Google, with an ever gaining share of the Smartphones’ OS here. Looking forward to follow how the market develops!

283 Responses to “iPhone losing market share in Japan”

  1. I actually added your blog to myfavorites and will look forward for more updates.Great Job,Keep it up..

  2. I love this blog very much.Welcome to my lovely blog abercrombie & fitch outlet to have a look.In my blog,I share a lot of discount information to each other,such as the abercrombie and fitch outlet store sale good quality things.

  3. I love your blog, you should add an RSS feed feature so I can get automatic notifications of new blogs. If you set one up please email me! i will bookmark you for now. Again Excellent Blog!

  4. That is very helpful. It provided me a few ideas and I’ll be posting them on my web site eventually. I’m bookmarking your site and I’ll be back again. Thank you again!

  5. I have never read such a wonderful article and I am coming back tomorrow to continue reading.

  6. http://www.cheapoakleysglasses.com
    Shopping online is with no doubt a beneficial way of choosing good and . For one thing, it enables you to purchase goods at your home and don’t have to go around the shopping mall. For the other thing, online can meet all your demands, especially the price. If the model you prefer is a little expensive in the retail store, you can immediately turn to the Internet and find the affordable version.

  7. If the model you prefer is a little expensive in the retail store, you can immediately turn to the Internet and find the affordable version.

  8. Our main products have various series, such as china water pump,fire pump,sewage pump,submersible pump,centrifugal pump,diesel fire pumpand split case pump. Our pumps are widely used in different industries, such as petroleum, chemistry, metallurgy, mine, power generation, urban construction and agricultural irrigation.

  9. Then, what’s the best time for youths to get footwear in? It can be propose that, when your youngsters hold the capability to stand, they are able to have on sneakers.

  10. In reality, it’s always terrible for kids’ well-being should they put on footwear also early.

  11. A large number of mother and father regard it mandatory for youths to have on sneakers.

  12. 传奇sf

  13. Thank you for an additional fantastic blog. Where else might one get that sort of information written in such a perfect way? I actually have a presentation that i am presently working on, and that i are looking for such information instead.

  14. I came to your article from another article and am really interested in this learning about this, I feel strongly about information and love learning more on this. If possible, as you gain expertise, It is extremely helpful for me.

  15. Wear the Tory Burch Flats are so comfortable and beautiful.When you wear the tory burch shoes and take the Tory Burch Sandals to go outside,you are the most fashion women.

  16. i love your blog and ur fantastic post! i wish i can read more and more articles of yours!

  17. this one is my favorite post. I think it will help me a lot in my further studies and research. Very well written I appreciate & must say good job.

  18. this could help you spend less income and time to some huge degree.Metal Uggs often possess a artificial soleair max shoes

  19. I have read a few excellent stuff here. Certainly price bookmarking for revisiting. I wonder how so much effort you place to create this type of magnificent informative web site.

  20. You actually make it appear so easy together with your presentation however I find this topic to be actually one thing that I believe I’d never understand. It seems too complex and extremely broad for me. I am looking forward on your next put up, I will attempt to get the dangle of it!

  21. Great ¡V I should definitely pronounce, impressed with your web site. I had no trouble navigating through all tabs as well as related information ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or anything, site theme . a tones way for your client to communicate. Nice task..

  22. I feel like you could probably teach a class on how to make a great blog. This is fantastic! I have to say, what really got me was your design. You certainly know how to make your blog more than just a rant about an issue. Youve made it possible for people to connect. Good for you, because not that many people know what theyre doing.

  23. Your blog article is very interesting and fanatic, at the same time the blog theme is unique and perfect, great job. To your success, one of the more impressive blogs I’ve seen. Thanks so much for keeping the internet classy for a change.

  24. I am happy to have found this blog, and more happy to have long tail explained so well. Thanks

  25. Nice article , thank you for sharing your article. I genuinely enjoyed it. I place a url to my website to right here so other group men and girls can research it.

  26. Gucci Outlet Gucci Outlet
    Gucci store Gucci store

  27. the article is interesting Coach Factory Outlet although there is a small mistake in the chart.

  28. Princess03

    Mark Jackson comenzó Canada Goose Expedition Parka drenge

  29. I like to shop from abercrombie & fitch outlet and order the cheap things from here.The hollister outlet is doing sale promotion now,never miss this franklin marshall outlet in this season.

  30. I am very please to find this site, I like the design and theme of the site which is very attractive.Excellent post.

  31. I like wearing the canada goose jacket very much.When face the cold day,the Canada Goose Kensington Parka will keep me away from the cold.

  32. Really great post! this is one of the most through roundups I’ve stumbled upon. Great work and invaluable resource.

  33. This is really excellent info is visible in this blog that to using the great services in this blog. Thanks a lot for providing the amazing technology is visible in this blog that to sharing the great services in this blog.

  34. Hi! Just see may be surprised, plugin for your site! I use it for all my sites. I found the information on this site beneficial

  35. I feel like you could probably teach a class on how to make a great blog.

  36. Oakley, Inc. today announced the release of fake oakleys, Suddenly a day to listen to the girl friend say that want to dr. With my Lord, let me have the memories of a segment. Now of I, the life is very simple, but is not willing to take off glasses. Is probably heard too many people say “you wear glasses looks very like a teacher, is very WenQi” the words like, so heart and then have some self-righteous pride. Or, in this life, I, destined to have no love with glasses!!

  37. I just required some information and was searching on Google for it. I visited each page that came on first page

    and didn’t got any relevant result then I thought to check out the second one and got your blog. This is what I



  38. The clarity in your post is simply spectacular and i can assume you are an expert on this field. Well with your permission allow me to grab your rss feed to keep up to date with incoming post. Thanks a million and please keep up the fabulous work.

  39. It is more effective to give approval within the traders in accurate connection, soon after, immediately, in turn, selection and purchase goods.

  40. To say the truth I am very impressed by what you told. You share tons of interesting info, neat and excellent design you have got here. It’s certainly one of the most informative stuff on this topic I have ever read.

    Welcome to Oakley Sunglasses Hut to buy cool and cheap oakleys sunglasses.

  42. I feel like you could probably teach a class on how to make a great blog.http://www.cheapguccioutletonline.com

  43. Read a lot of similar articles, but only found this article to my taste, thank you http://www.uggsboots-top.us/

  44. I love your blog, you should add an RSS feed feature so I can get automatic notifications of new blogs. uggs boots

  45. This information can help me consider some useful things, and maintain a good work.

  46. I just wanna thank you for sharing your information and your site or blog this is simple but nice article I’ve ever seen i like it i learn something today.

  47. hoped later to see more of such a good article

  48. Thanks for ones marvelous posting! I seriously enjoyed reading it, you’re a great author.I will be sure to bookmark your blog and definitely will come back in the foreseeable future. I want to encourage you continue your great job, have a nice day!

  49. cheapest uggs ever Hey, Presbyterian, stones ridiculous, “Thank you.” rrt21dg